Social Media and Search
Marketing a local business online requires a clearly defined set of objectives and effective use of appropriate online channels – dominating the online space is becoming increasingly important to local businesses as Google (via its Venice update and imminent ‘Search Plus Your World’ feature) and Facebook (via its recently announced ‘Graph Search’) fight to bring users personalised suggestions based on location and social engagement.
Increased Customer Engagement
As well as its benefits in search, social media can be an invaluable marketing channel for your local business – encouraging likes, shares, tweets, follows, pins etc will help create an online buzz which will help word spread about your business and create an online community to market your products, services and special offers to.
Social Media Training
Having a social presence requires regular monitoring to ensure you are dealing with customers’ (and potential customers’) questions and queries promptly and effectively. Social media training sessions will help you understand how to get the most out of your chosen social channels, and enable you to effectively monitor discussions surrounding your brand.